Today, the institution of dating continues to evolve at a rapid rate with new possibilities and choices opening up particularly through online dating.
A few centuries ago, dating was sometimes described as a "courtship ritual where young women entertained gentleman callers, usually in the home, under the watchful eye of a chaperone," but increasingly, in many Western countries, it became a self-initiated activity with two young people going out as a couple in public together.
From about 1700 a worldwide movement perhaps described as the "empowerment of the individual" took hold, leading towards greater emancipation of women and equality of individuals.
Men and women became more equal politically, financially, and socially in many nations.
Thus, the concept of marriage is changing widely in many countries.
Historically, marriages in most societies were arranged by parents and older relatives with the goal not being love but legacy and "economic stability and political alliances", according to anthropologists.