Ok Cupid has conducted its own studies on profile pictures belonging to female users (with their consent), finding that attractive women do indeed get plenty of messages, but that "guys tend to ignore girls who are merely cute." They also found that in some cases, the more variance there is among male users' view of a woman's picture, the more attention the woman receives.
In other words, being different or distinctive may polarize men's opinions, but it often works to the woman's advantage. If you have a big nose, play it up," the Ok Cupid post "Mathematics of Beauty" reads.
The figure is smaller than other websites in the dating world but this number certainly expands the website's dating pool.
There are at least around 2000-3000 people online every time you log in, which is a little if you compare this to other top internet dating websites.
was founded in 1997 on none other than Valentine's Day.
It was initially established as a free internet dating website but in the year 2000 it was re-launched, again on Valentine's Day, as a subscription-fee-based service.
Facebook sponsors this site with ads creating trial accounts for possible users based on their likes and interests.
Millward did find there were huge differences in the attention each profile received.Did you think the gap between "attractive" and "less attractive" users would be so vast when it comes to receiving attention?Let us know your thoughts in the comments section below, or tweet us at @Huff Post Tech.While some people find the cycle of online dating to be "hellish," the number of users continues to rise.According to MBA Programs, in 2007 about 20 million people visited or used online dating sites.