Names help make the audience feel like they’re on your page, that they get what’s going on.
For example, we aren’t meant to understand Judge Dredd and The Punisher as even-headed men of justice.
If I gave you only one of those, you would probably reach a different conclusion about how just, unique and proper he is.
For the week ending March 31, 2010, more people visited Facebook than Google for the first time.
On May 17, 2012, the company went public with stock symbol FB.
This is usually subconscious and relies on word sounds.
For example, if you want to associate a character with energy and activity, you’d want to use a firm and short name.